The same three stages for every client. The details — which sources, which checks — are set by your market.
Every industry leaves traces of real activity in public sources: the business register, company websites, job postings, public tenders, trade directories, map listings, regional business news. Which of these matter depends on your market — for an industrial supplier it's tenders and hiring; for a services firm, more likely new registrations and office moves.
The result is a pool of candidates: businesses that might be worth your attention. Not yet leads.
A candidate becomes a lead only once we've confirmed it's a real, operating business that matches what you're looking for: the name, address and company ID agree with the register, it's currently active, there's dated recent activity, and it isn't a duplicate, a dormant shell, or a different company under a similar name.
Verification is where most lists fail. It's also where we spend most of our effort.
A lead without a reason is just a contact. Every lead we deliver comes with the evidence behind it: what we found, where, and why it meets your criteria.
Your team can judge it in seconds instead of re-researching from scratch.
Identity — matches the business register; status active.
Activity — hiring two CNC operators, August 2026.
Fit — metal fabrication, 20–50 employees, not a current customer.
Hiring while expanding production usually means new equipment or subcontracting needs in the coming months.
Showing evidence matters for a simple reason: it lets you check our work. A confidence score on its own asks you to trust us. A cited source lets you decide for yourself.
When the evidence for a business is weak, incomplete, or contradicts itself, we don't present it as a lead. It's held back, and checked again when something changes.
The exact method for finding and verifying leads depends on your industry, your market, and what a good customer looks like for you. We define that together at the start, then configure the approach around it. This is a customised service, not a fixed database you search.
If this sounds like the way you'd want leads to work, let's talk.